Expert @ Powering Brands - Markus Kramer
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Geared to Power You

Power-up and get ahead of your competitors with cutting-edge insights and strategic thinking rooted in the privilege of working with and for some of the world’s strongest brands.

Welcome to the intersection at which brand strategy and ‘getting results’ go hand-in hand.

Creating an architectural blueprint for your brand

Powering Brands

A proven methodology honed through many years of academic rigour and real-world experience: from finding purpose and setting out strategic brand vision to shaping the architecture of business capabilities, implementation and organisational alignment.

Discover Brand Strategy and Expertise


Engage for Insight, Stimulation & Learning

Combining cutting-edge insights and experience with an engaging style that inspires audiences small and large.

#Brand #Strategy #Innovation #Future #Commerce #Blockchain #Automotive #Luxury #Culture #Excellence



Getting You Ahead

Customized education with tangible outputs. Facilitated engagements to shape shared and aligned purpose, create vision, and embedding and aligning teams on brand strategy, culture and direction.

#Purpose #Vision #Culture #Brand #Marketing #Alignment

Markus Kramer & Tofig Husein-zadeh

The Guiding Purpose Strategy

The Code to Competitive Advantage for Brands, Businesses and Individuals.

A unique blend of philosophical 21st century reflection, experience and hands-on brand strategy frameworks: The Guiding Purpose Strategy is a book for the positive change-makers of tomorrow.



Upcoming Engagements

March 2017
INTA, Trade Mark Association, Zurich, Switzerland

March 2017
INSEAD, Luxury Branding, Zurich, Switzerland

April 2017
Henley & Partners Global, Strategy Activation, London, U.K

Selected Past Engagements

March 2017
Geneva International Motor Show, Future of Cars, Geneva, Switzerland

February 2017
BPN, Brand Workshop, Berne, Switzerland

January 2017
UNIVERSITY COLLEGE, Consumer Brand Psychology, London, United Kingdom

Proudly engaged with

Get in Touch

Phone: +41 79 138 68 29

Zurich, Switzerland
London, UK