Expert @ Powering Brands - Markus Kramer
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Geared to Power You

Power-up and get ahead of your competitors with cutting-edge insights and strategic thinking rooted in the privilege of working with and for some of the world’s strongest brands.

Welcome to the intersection at which brand strategy and ‘getting results’ go hand-in hand.

Creating an architectural blueprint for your brand

Powering Brands

A proven methodology honed through many years of academic rigour and real-world experience: from finding purpose and setting out strategic brand vision to shaping the architecture of business capabilities, implementation and organisational alignment.

Discover Brand Strategy and Expertise


Engage for Insight, Stimulation & Learning

Combining cutting-edge insights and experience with an engaging style that inspires audiences small and large.

#Brand #Strategy #Innovation #Future #Commerce #Blockchain #Automotive #Luxury #Culture #Excellence

Selected Speaking Topics



Getting You Ahead

Customized education with tangible outputs. Facilitated engagements to shape shared and aligned purpose, create vision, and embedding and aligning teams on brand strategy, culture and direction.

#Purpose #Vision #Culture #Brand #Marketing #Alignment


Markus Kramer & Tofig Husein-zadeh

The Guiding Purpose Strategy

The Code to Competitive Advantage for Brands, Businesses and Individuals.

A unique blend of philosophical 21st century reflection, experience and hands-on brand strategy frameworks: The Guiding Purpose Strategy is a book for the positive change-makers of tomorrow.


  • Asset Management through the lens of Purpose: Responsible Investment is not reflected in how Asset Managers convey their identity...

  • Today marks a historic moment in Aston Martins forward history: James Bond’s favorite car brand is selling about 25% of its shares. Time to ...

  • The widely spread assumption is that there is power in collaboration. In reality, the actual power is not in the process of collaboration on...


Upcoming Engagements

Selected Past Engagements

Proudly engaged with

Get in Touch

Phone: +41 79 138 68 29

Zurich, Switzerland
London, UK