Markus Kramer, Autor auf Markus Kramer
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What can we learn from the value systems underpinning the world of glitz and glamour? How do luxury brands create aspiration and desire - and how can we apply these branding principles to our own propositions?...

What does the future of Retail hold for the Real Estate Industry? What are the implications of value chains transforming - will digital replace 'the last mile'?...

Honing and Boosting Presentation Skills for Teams that regularly present professionally for audiences small and large....

Today marks a historic moment in Aston Martins forward history: James Bond’s favorite car brand is selling about 25% of its shares. Time to pause and reflect....

The widely spread assumption is that there is power in collaboration. In reality, the actual power is not in the process of collaboration on its own. Exponential power only unfolds if and when the right individuals, organizations, agents or brands collaborate in...

Strategic Brand Management in the 21st century - A perspective on brand desirability and consumer engagement @ Cass Business School in London...

Strategic Brand Management in the 21st century - A perspective on brand desirability and consumer engagement @ the Cass MBA Symposium in London...

Strategic Brand Management in the 21st century - A perspective on brand desirability and consumer engagement @ Brookes University in Oxford...

A fascinating 1-day masterclass on 21st century Brand Management for a small but select audience of the Iranian Impacters Club....

Taking MBA students on a 3-day masterclass journey into 21st century Brand Management; fusing academic rigor and real world applicability through case work....