Markus Kramer, Autor auf Markus Kramer
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Strategic Brand Management in the 21st century - A perspective on brand desirability and consumer engagement @ the Cass MBA Symposium in London...

A fascinating 1-day masterclass on 21st century Brand Management for a small but select audience of the Iranian Impacters Club....

Taking MBA students on a 3-day masterclass journey into 21st century Brand Management; fusing academic rigor and real world applicability through case work....

How is demand going to be influenced? What are the key areas to bear in mind when strengthening the brand and creating demand beyond the inevitable, tactical focus of pushing for short-term results?...

How great to run a communications workshop with a company that places "We want kitchens to be filled with wonderful aromas, recipes to be perfect and food to be always fresh" at the heart of what it does! [button size="medium" icon_pack="font_elegant" target="_self" hover_type="default"...