Markus Kramer, Autor auf Markus Kramer - Page 2 of 3
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How is demand going to be influenced? What are the key areas to bear in mind when strengthening the brand and creating demand beyond the inevitable, tactical focus of pushing for short-term results?...

How great to run a communications workshop with a company that places "We want kitchens to be filled with wonderful aromas, recipes to be perfect and food to be always fresh" at the heart of what it does! [button size="medium" icon_pack="font_elegant" target="_self" hover_type="default"...

Looking forward to joining a small group of entrepreneurs supporting BPN to visit Rwanda to learn from small entrepreneurs in a different context! ...

A brand's language reflects its culture. A cultured brand, therefore, is one that celebrates language. Brands usually communicate in an articulate manner both externally and internally, focusing on two important factors: the context and the addressee. These two factors do not alter the overall...

Looking forward to taking 750 Moallem Insurance  Specialists through the principles of 21st century brand management !   [button size="medium" icon_pack="font_elegant" target="_self" hover_type="default" font_weight="700" text_align="center" text="Client Website" link="http://mic.co.ir/en/" color="#ffffff" hover_color="#ffffff" background_color="#872434" hover_background_color="#8c8c8c" border_color="#872434" hover_border_color="#8c8c8c" margin="87" border_radius="5"]...

Brand Purpose: The Navigational Code for Growth Navigating towards a substantially better future requires a balanced commitment to long-term vision and strategic decision-making....

What is Brand Purpose and why is it inseparable from future success? I am pleased that the international Journey of Brand Strategy is publishing my article in the upcoming and first 2017 edition!...

Published in the Journal of Brand Strategy 2017 Volume 6 Number 1 --- Abstract Navigating towards a substantially better future requires a balanced commitment of long-term vision and strategic decision making. In order for a brand to navigate towards a future where it thrives rather...

I feel privileged to be working with some fascinating brands and their teams not just on articulating their brand propositions (strategy), but also on the plans and actions to get these heard (tactics). It is the combination of both that provides depth,...

Judging the great work of UK Marketing Agencies across multiple categories in real estate including best creative and team of the year - looking forward to it!...