Communications Archive - Markus Kramer
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A brand's language reflects its culture. A cultured brand, therefore, is one that celebrates language. Brands usually communicate in an articulate manner both externally and internally, focusing on two important factors: the context and the addressee. These two factors do not alter the overall...

The name of the game is Snapchatization or indeed and perhaps even better: Snap-Ability. At this stage, there are three pivotal questions that need to be raised: Why is it important for marketers, brand managers and entrepreneurs to understand the Snapchatization effect...

Conventional marketers are measuring the right things with the wrong measurement instruments. The severe addiction of judging performance by traffic, ratings, online engagement percentages, followers and conversion rates is becoming almost preposterous. The management consultant and one of the greatest statisticians of...