Content Archive - Markus Kramer
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A brand's language reflects its culture. A cultured brand, therefore, is one that celebrates language. Brands usually communicate in an articulate manner both externally and internally, focusing on two important factors: the context and the addressee. These two factors do not alter the overall...

I feel privileged to be working with some fascinating brands and their teams not just on articulating their brand propositions (strategy), but also on the plans and actions to get these heard (tactics). It is the combination of both that provides depth,...