European Harley Days 2017, Lugano, Switzerland
Great fun with one of the most iconic brands out there - and a great team to activate on customer experience!...
01 July, 2017
Richmond Events Marketing Forum, Switzerland
Brand Purpose: The Navigational Code for Growth Navigating towards a substantially better future requires a balanced commitment to long-term vision and strategic decision-making....
29 June, 2017
Feature Article in Journal of Brand Strategy, Global
What is Brand Purpose and why is it inseparable from future success? I am pleased that the international Journey of Brand Strategy is publishing my article in the upcoming and first 2017 edition!...
29 June, 2017
2D Graphene Workshop, London, UK
Helping shape the future of lighter and faster carbon fibre components through brand....
20 June, 2017
Annual Swiss Real Estate Congress, Zurich, Switzerland
What can Real Estate learn from Power Brands? What does good look like in Real Estate Brand & Marketing Management?...
07 June, 2017
Keynote & Workshop at the 4th Annual Brand Congress, Cyprus
What are the trends shaping Brand & Marketing? Looking forward to a stimulating morning with 200 Senior Marketing and Brand Professionals in Cyprus!...
26 May, 2017
Bank of China Master Class on Strategic Brand Management, London, UK
Looking forward to taking 30 executives onto a packed one-day journey of 21st century Brand Management. Bank of China in London, as part of the Cass Business School Executive Management Training programme....
18 May, 2017
UK Marketing Property Awards, London, UK
Judging the great work of UK Marketing Agencies across multiple categories in real estate including best creative and team of the year - looking forward to it!...
10 May, 2017
Rolls-Royce Motor Cars – Keynote for Schmohl AG, Zurich, Switzerland
What is Luxury, what does it really mean and how is it evolving? A look behind the curtain of glitz and glamour for a select group of individuals at the Grand Dolder in Zurich....
05 May, 2017
Marketing Team Offsite with UNIGESTION, France
Looking forward to aligning on core objectives, building traction and stimulating fresh marketing thinking!...
02 May, 2017
Henley & Partners Global, Strategy Activation, Global
Multi-Market Strategy & Activation on Paid and Earned Media for Germany, France, UK, US and Japan with Launches in Singapore and London....
20 April, 2017
Future World, Durable GmbH, Iserslohn, Germany
What will the world of tomorrow look like and what are the challenges and opportunities it will have for us? Taking a look at what is coming our way with jointly witht the senior executive team @ Durable....
01 December, 2016
TESLA Inc. – Future of Automotive, Keynote for Mercuri Urval, Zurich Switzerland
What is the future of automotive and how will it change our mobility. Speaking to a selected group of senior automotive representatives about the main trends in the automotive industry and how they will influence the way we see and use cars...
01 December, 2016
Brand Power, Workshop with NTERACTIVE, London, UK
Taking a look behind the scenes of what true brand power is all about and how value chain disrubtion and radical transparency is re-shaping the meaning and the role of the CMO....
01 November, 2016
VOLVO Dealer Conference, Brand Power, Verbier, Switzerland
How do we add more premium in to the brand, and how do we translate this to our customers?...
01 November, 2016
Universum Events, Marketing Summit Bucharest, Romania
Why is transparency so important in todays world? How will it affect the way a brands, companies are being perceived, judged and ultimately bought from (or not)?...
01 October, 2016
MBA Masterclass, Tehran, Iran
Taking MBA students on a 3-day masterclass journey into 21st century Brand Management; fusing academic rigor and real world applicability through case work....
01 September, 2016
The Meeting Show, Olympia London, UK
What is luxury really and what can we learn from it? A look behind the glitz and glamour for meeting and events organizers with lots of practical tips and tricks on how to create better engagements....
01 September, 2016
International Superyacht Society Forum, London, UK
What is luxury really and what can we learn from it? A look behind the glitz and glamour for the International Superyacht Society with declined implicaitons for marketing and sales in particular....
01 August, 2016
Ferrari Executive Team, Frankfurt, Germany
Defining and shaping future brand strategy with senior marketing leaders and the executive team for Ferrari in Germany. From inisghts to tangible action in sales, marketing and distribution....
01 July, 2016
Crossingtech Strategy Workshop, Lausanne, Switzerland
Working with the senior management team of Crossingtech on positioning, communicaiton and an executable stragtegy. Distilling complexity into language everyone can get exctied about!...
01 June, 2016
TEDx Talk, Zurich, Switzerland
Speaking to inspired young professionals about what we all can learn from fascinationg world of dreams and aspirations. And how to apply some of the inherent luxury principles in everyones' own life for ture succes....
01 May, 2016
Strategy Workshop, FINTECH, Germany
Brand, Values, Strategy and Naming workshop jointly with the executive team of a Swiss/German based Fintech Startup. From Brains and Flipcharts to Businessplanning to Communications....
01 April, 2016
ZHAW MBA Masterclass, Zurich, Switzerland
Taking MBA students on a masterclass journey into 21st century Brand Management; fusigin academic rigour and real world applicability thorugh case work....
01 March, 2016