Purpose Archive - Markus Kramer
191
archive,tag,tag-purpose-de,tag-191,ajax_fade,page_not_loaded,,qode-title-hidden,qode_grid_1300,qode_popup_menu_text_scaledown,transparent_content,qode-child-theme-ver-1.0.0,qode-theme-ver-16.6,qode-theme-bridge,wpb-js-composer js-comp-ver-4.12,vc_responsive

What can we learn from the value systems underpinning the world of glitz and glamour? How do luxury brands create aspiration and desire - and how can we apply these branding principles to our own propositions?...

Strategic Brand Management in the 21st century - A perspective on brand desirability and consumer engagement @ Cass Business School in London...

Strategisches Markenmanagement - Eine Perspektive zu Markenbegehrlichkeit und Kundenengagement am Cass MBA Symposium in London...

Strategic Brand Management in the 21st century - A perspective on brand desirability and consumer engagement @ Brookes University in Oxford...

Journal of Brand Strategy - Volume 6, Issue 1 - Einer nachhaltigen und besseren Zukunft entgegensteuern zu können, verlangt nach einer Balance zwischen langzeitiger Vision und strategischer Entscheidungsfreude. Damit eine Marke in eine erfolgreiche Zukunft navigiert werden kann, in welcher sie nicht...

Brand Purpose: Ein Referat für Marketing Professionals zum Thema Wachstum und wie Marken von innen heraus positioniert und gesteuert werden können....

Published in the Journal of Brand Strategy 2017 Volume 6 Number 1 --- Abstract Navigating towards a substantially better future requires a balanced commitment of long-term vision and strategic decision making. In order for a brand to navigate towards a future where it thrives rather...

“Some people think luxury is the opposite of poverty. It is not. It is the opposite of vulgarity.” - Coco Chanel In an ever more connected world it is evident that we are succeeding in boosting the quantity and speed of connections. However, it...

Note: first written for and published in Brand Quarterly Global Edition Jul 15 How come a 6-year old company offering on-demand car service (if you haven’t heard of them, they go by the name of Uber) can be worth $40 billion? And why...

The great Greek philosophers put the meaning of life over everything else - from which all doing would draw value and utility. For businesses, value and meaning were once simple concepts, contained in the practical aspects of a product. A formula where...

Referat für die European Financial Marketing Association zum Thema was Finance von Luxus lernen kann. Was sind die grundlegenden gemeinsamen und transferierbaren Prinzipien und wie eine passende Übertragung für jedes Unternehmen bessere Renditen erzielen kann....