Latest Thinking - Markus Kramer
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Latest Thinking

Hundreds, thousands or even millions of valuable ‘customer relationships’ all neatly organised and stored in a single centric customer database, just sitting there to be tapped into and used for the benefit of squeezing more money out of customers – and of...

Surprisingly perhaps, marketing is a relatively nascent discipline in luxury companies. While the value of ‘brand’ is highly recognised, of course, the level of marketing sophistication behind the scenes has not been high on the agenda of executives until recently. Hermes, for...