Cutting edge insights
that inform and inspire.
Speaking on Learning From Luxury – Engagements that transform and inspire audiences small & large, connecting with people at all levels and functions. Working with you and your team to tailor the content and approach to your event and audience. #Digial #Brand #Leadership #Culture #Future #Innovation #Growth
Take a look behind the curtain of glitz and glamour and experience what leaders, brands and businesses can learn from the world of luxury. #LearnFromLuxury #Integrity #ValueSystems – See more
Join me on an exploration on what positioning is all about, how to create and articulate a differentiated value proposition – and how to leverage these powerful concepts. #Positioning #Differentiation #Standout– See more
Zoom in on what really makes personal branding tick like clockwork. We look at the tools needed to successfuly apply and see through core branding principles on an individual level. #PersonalBranding #SelfPresentation #MarketingTechniques– See more
We’ll look at the key trends shaping brand & communcation in the 21st century – ranging from co-creation of value to programmatic advertising and from augmented reality to giving consumers back their time. #BrandTrends #Communication #Strategy – See more
Here is to a perspective as to how Marketing can regain its strength as the single most powerful driver to create value for brands and businesses in the future! #Marketing #Strategy #Future – See more
We’ll shed some light into the mind of your CMO colleague, unravel what is on his or her mind and offer practical tips and tricks on how to better align for shared success. #CMO #Marketing #Alignment – See more
Let’s take the perspective of your customer, look at other industries for stimulation and offer insights into what makes client experience truly stand out in the long run. #Customer #Experience #CompetitiveAdvantage – See more
Let’s explore how forward-thinking companies are marketing inside out, embedding co-creation with customers, humanizing their propositions and drive purpose inside out: balancing radical transparency with powerful presence. #Radical #Transparency #ValueChainDisruption – See more
Network effects and connectedness is the theme of the century. Where is this omni-integration headed, what will be different tomorrow and how do we get ready? #ConnectedNetworks #BeyondInternet #OmniIntegration – See more
Innovation is about being around tomorrow. Learn the technique of reverse thinking and understand what the impact of a Culture of Excellence can have on your business to innovate for the future. #Innovation #Future #ReverseThinking – See more
What is your industry challenge? This is a journey applied to your own context. Dive into the world of hot wheels, fast cars and roaring engines – and learn how the automotive industry offers thought provoking perspectives. #IndustryContrast #Challenge #Stimulation – See more
We live in a time of tremendous change. Let us enter the world of tomorrow and take a close look at the most important mega trends that shape our society, our environment and our daily life. #FutureWorld #Trends Change – See more
Mix together the perfect ingredients for your event and audience: Brand, Strategy, Future, Culture, Change, Innovation, Growth, Leadership and many more. #Strategy #Stimulation #MakeItYours – See more
Getting You Ahead
Customized education with tangible outputs. Facilitated engagements involving the shaping of shared and aligned purpose, creating vision, and embedding and aligning teams on brand strategy, culture and direction.
#Purpose #Vision #Culture #Brand #Marketing #Alignment
Markus Kramer & Tofig Husein-zadeh
The Code to Competitive Advantage for Brands, Businesses and Individuals.
A unique blend of philosophical 21st century reflection, experience and hands-on brand strategy frameworks: The Guiding Purpose Strategy is a book for the positive change-makers of tomorrow.
How is demand going to be influenced? What are the key areas to bear in mind when strengthening the brand and creating demand beyond the ine...04 January, 2018
Sign up for latest thinking and inspiration