Brand Archive - Page 2 of 3 - Markus Kramer
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Defining and shaping future brand strategy with senior marketing leaders and the executive team for Ferrari in Germany. From inisghts to tangible action in sales, marketing and distribution....

Conventional marketers are measuring the right things with the wrong measurement instruments. The severe addiction of judging performance by traffic, ratings, online engagement percentages, followers and conversion rates is becoming almost preposterous. The management consultant and one of the greatest statisticians of...

Looking at the fleeting pace of 21st century business models, luxury represents a stark contrast. Timeless, enduring, always striving for penultimate quality, sophistication and  differentiation at the cost of being polarizing. The principles that underpin the very notion of luxury have a...

Brand, Values, Strategy and Naming workshop jointly with the executive team of a Swiss/German based Fintech Startup. From Brains and Flipcharts to Businessplanning to Communications....

Taking MBA students on a masterclass journey into 21st century Brand Management; fusigin academic rigour and real world applicability thorugh case work....

When exploring what drives change (not just for luxury customers), it is often helpful to adopt an outside perspective. What provides the strategic canvas when looking at broader shifts on how customer, brands and their propositions evolve? One such approach is to...

CIO & CMO - same universe, different planets. Speaking to the Chief Information Officers on the subject of "Understanding your CMO" - and how to creat better alignment between Marketing and IT....

Up and Onwards to a Year of Greatness! Take a look past the operational implications of taking your brand digital, social and mobile. Beyond the aspects of continuing to build Omni channel mechanics, organizational alignment and marketing effectiveness. We are all fully into...

Note: first written for and published in Brand Quarterly Global Edition Jul 15 How come a 6-year old company offering on-demand car service (if you haven’t heard of them, they go by the name of Uber) can be worth $40 billion? And why...

The great Greek philosophers put the meaning of life over everything else - from which all doing would draw value and utility. For businesses, value and meaning were once simple concepts, contained in the practical aspects of a product. A formula where...

Based on concepts as old as humanity itself, luxury represents the discipline of branding in its finest essence and stands true at the pinnacle of differentiation. It is the antidote of commoditization. The intangibles within luxury are powerful drivers of growth, generating...

Engaging with senior marketers on a debate on how brands can build stronger communities, create better loyalty with customers and how to create value over time....

'Get our credit card and we’ll give you free ‘Concierge’ service; sign up for our premium bank account and we’ll help you arrange your life beautifully, buy a VERTU and concierge comes for free … and if you’re in the US, buy...

Talking to senior business professionals at the London Gherkin on the future of marketing, what senior leaders need to understand about it and how personal branding can promote smart leadership....