2018 Comms Strategy for Harley-Davidson, Switzerland
Developing the 2018 communications platforms and Media Plans jointly with the team @ Harley-Davidson....
20 September, 2017
Communications Strategy Meeting, Porrentruy, Switzerland
Working with private School Collège & Lycée Saint-Charles on brand, positioning, strategy, commercialisation and scaling internationally....
20 July, 2017
Snapchatization is the name of the game
The name of the game is Snapchatization or indeed and perhaps even better: Snap-Ability. At this stage, there are three pivotal questions that need to be raised: Why is it important for marketers, brand managers and entrepreneurs to understand the Snapchatization effect...
05 December, 2016
Crossingtech Strategy Workshop, Lausanne, Switzerland
Working with the senior management team of Crossingtech on positioning, communicaiton and an executable stragtegy. Distilling complexity into language everyone can get exctied about!...
01 June, 2016
TEDx Talk, Zurich, Switzerland
Speaking to inspired young professionals about what we all can learn from fascinationg world of dreams and aspirations. And how to apply some of the inherent luxury principles in everyones' own life for ture succes....
01 May, 2016
Richmond Events, CIO Conference, London, UK
CIO & CMO - same universe, different planets. Speaking to the Chief Information Officers on the subject of "Understanding your CMO" - and how to creat better alignment between Marketing and IT....
01 February, 2016
CASS Business School MBA Masterclass, London, UK
An exciting journey thorugh the universe of 21st century brand managment, talking to international MBA students about the power of a brand and the impact on businesses....
04 January, 2016
VERTU, CMO ad-Interim Management, London, UK
Ad-interim management of marketing team, global brand positioning, tactical campaigns and multi-market activation....
18 October, 2013
Aston Martin, CMO Corporate Position, London
Defining and shaping Aston Martin's global marketing strategy jointly with the makreting and executive teams. (2010-2013)...
12 May, 2012
Harley-Davidson, EMEA Marketing Director, Oxford, UK
Defining and shaping Harley-Davidson's marketing strategy jointly with the makreting and executive teams. (2006-2010)...
13 April, 2012