Communications Archive - Markus Kramer
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What can we learn from the value systems underpinning the world of glitz and glamour? How do luxury brands create aspiration and desire - and how can we apply these branding principles to our own propositions?...

What does the future of Retail hold for the Real Estate Industry? What are the implications of value chains transforming - will digital replace 'the last mile'?...

How great to run a communications workshop with a company that places "We want kitchens to be filled with wonderful aromas, recipes to be perfect and food to be always fresh" at the heart of what it does! [button size="medium" icon_pack="font_elegant" target="_self" hover_type="default"...

The name of the game is Snapchatization or indeed and perhaps even better: Snap-Ability. At this stage, there are three pivotal questions that need to be raised: Why is it important for marketers, brand managers and entrepreneurs to understand the Snapchatization effect...

Speaking to inspired young professionals about what we all can learn from fascinationg world of dreams and aspirations. And how to apply some of the inherent luxury principles in everyones' own life for ture succes....

CIO & CMO - same universe, different planets. Speaking to the Chief Information Officers on the subject of "Understanding your CMO" - and how to creat better alignment between Marketing and IT....