Growth Archive - Markus Kramer
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Published in the Journal of Brand Strategy 2017 Volume 6 Number 1 ---AbstractNavigating towards a substantially better future requires a balanced commitment of long-term vision and strategic decision making. In order for a brand to navigate towards a future where it thrives rather...

What will the world of tomorrow look like and what are the challenges and opportunities it will have for us? Taking a look at what is coming our way with jointly witht the senior executive team @ Durable....

What is luxury really and what can we learn from it? A look behind the glitz and glamour for the International Superyacht Society with declined implicaitons for marketing and sales in particular....

CIO & CMO - same universe, different planets. Speaking to the Chief Information Officers on the subject of "Understanding your CMO" - and how to creat better alignment between Marketing and IT....

Speaking to finance directors about what finance can learn from luxury, what the underlying, shared and transferable principles are and how correct 'translation' can yield better returns for any business....

Speaking to senior marketers aboard a fantastic cruise ship about what we can learn from luxury. How does luxury create value and what are the underlying principles that trancend industry boundaries?...

Engaging with senior marketers on a debate on how brands can build stronger communities, create better loyalty with customers and how to create value over time....