Luxury Archive - Markus Kramer
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Analyzing brand strategy is sometimes confused with analyzing the company. Over the past year, I had the pleasure of engaging with arguably the world’s most iconic manufacturer of sports cars: Ferrari! It is, I believe, worthwhile contemplating some of the core branding...

What is luxury really and what can we learn from it? A look behind the glitz and glamour for meeting and events organizers with lots of practical tips and tricks on how to create better engagements....

What is luxury really and what can we learn from it? A look behind the glitz and glamour for the International Superyacht Society with declined implicaitons for marketing and sales in particular....

“Some people think luxury is the opposite of poverty. It is not. It is the opposite of vulgarity.” - Coco Chanel In an ever more connected world it is evident that we are succeeding in boosting the quantity and speed of connections. However, it...

Conventional marketers are measuring the right things with the wrong measurement instruments. The severe addiction of judging performance by traffic, ratings, online engagement percentages, followers and conversion rates is becoming almost preposterous. The management consultant and one of the greatest statisticians of...

Speaking to inspired young professionals about what we all can learn from fascinationg world of dreams and aspirations. And how to apply some of the inherent luxury principles in everyones' own life for ture succes....

Looking at the fleeting pace of 21st century business models, luxury represents a stark contrast. Timeless, enduring, always striving for penultimate quality, sophistication and  differentiation at the cost of being polarizing. The principles that underpin the very notion of luxury have a...

When exploring what drives change (not just for luxury customers), it is often helpful to adopt an outside perspective. What provides the strategic canvas when looking at broader shifts on how customer, brands and their propositions evolve? One such approach is to...