Marketing Archive - Markus Kramer
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Judging the great work of UK Marketing Agencies across multiple categories in real estate including best creative and team of the year - looking forward to it!...

What will the world of tomorrow look like and what are the challenges and opportunities it will have for us? Taking a look at what is coming our way with jointly witht the senior executive team @ Durable....

Taking MBA students on a 3-day masterclass journey into 21st century Brand Management; fusing academic rigor and real world applicability through case work....

Defining and shaping future brand strategy with senior marketing leaders and the executive team for Ferrari in Germany. From inisghts to tangible action in sales, marketing and distribution....

Conventional marketers are measuring the right things with the wrong measurement instruments. The severe addiction of judging performance by traffic, ratings, online engagement percentages, followers and conversion rates is becoming almost preposterous. The management consultant and one of the greatest statisticians of...

When exploring what drives change (not just for luxury customers), it is often helpful to adopt an outside perspective. What provides the strategic canvas when looking at broader shifts on how customer, brands and their propositions evolve? One such approach is to...

CIO & CMO - same universe, different planets. Speaking to the Chief Information Officers on the subject of "Understanding your CMO" - and how to creat better alignment between Marketing and IT....