Strategy Archive - Markus Kramer
62
archive,tag,tag-strategy,tag-62,ajax_fade,page_not_loaded,,qode-title-hidden,qode_grid_1300,qode_popup_menu_text_scaledown,qode-child-theme-ver-1.0.0,qode-theme-ver-16.1,qode-theme-bridge,wpb-js-composer js-comp-ver-4.12,vc_responsive

Strategic Brand Management in the 21st century - A perspective on brand desirability and consumer engagement @ the Cass MBA Symposium in London...

How is demand going to be influenced? What are the key areas to bear in mind when strengthening the brand and creating demand beyond the inevitable, tactical focus of pushing for short-term results?...

A brand's language reflects its culture. A cultured brand, therefore, is one that celebrates language. Brands usually communicate in an articulate manner both externally and internally, focusing on two important factors: the context and the addressee. These two factors do not alter the overall...

Looking forward to taking 750 Moallem Insurance  Specialists through the principles of 21st century brand management !   [button size="medium" icon_pack="font_elegant" target="_self" hover_type="default" font_weight="700" text_align="center" text="Client Website" link="http://mic.co.ir/en/" color="#ffffff" hover_color="#ffffff" background_color="#872434" hover_background_color="#8c8c8c" border_color="#872434" hover_border_color="#8c8c8c" margin="87" border_radius="5"]...