How and why does ‘brand’ create value? What does brand really mean? Why is positioning important? What does it mean for ‘the customer to be in the driving seat’? And why are opinions the currency of the future?
This master class (1 to 3 days) is a dynamic and hands on learning experience for executives looking to better understand the answers to these questions.
Through a series of interactive learning sessions, teamwork and cases we’ll cover the most important strategic concepts of 21st century brand management, from brand purpose to customer centricity.
Always tailored to your exact needs, this is a dynamic engagement full of good energy, stimulation and learning!
A dynamic master class for executive teams looking to better understand the value of strategic brand management.
Getting You Ahead
Customized education with tangible outputs. Facilitated engagements involving the shaping of shared and aligned purpose, creating vision, and embedding and aligning teams on brand strategy, culture and direction.
#Purpose #Vision #Culture #Brand #Marketing #Alignment