Markus Kramer | Brand Strategy Expert, Speaker & Author

It’s never just business ... or is it?

#BrandExpert #Entrepreneur #Author #Speaker

I help the world's top brands conquer challenges, rewrite the rules, and evolve their businesses. With CEOs, business owners, and operational teams, I shape vision and reconfigure the very architecture that drives business and brand culture.

Let's take your brand to the next level together.

Speaking

Engage for Insight, Stimulation & Learning

Cutting-edge insights, experience and an engaging style that inspires audiences small and large.

#Purpose #Time #Beauty #Luxury
#Brand #Strategy #Marketing #Culture

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Selected Speaking Topics

Speaking Topics Overview

Testimonials

«Markus is an outstanding marketing leader and it was truly exciting to work with him at Harley-Davidson. His ability to take broad strategic initiatives and deliver and execute across multiple companies, geographies was clearly exceptional. Creative, passionate, and a very respected leader in the organisation that achieved outstanding results!»
Don Fetzer, MD EMEA, Baltimore
«Markus participated so effectively as a keynote speaker at the 4th Brand Congress. He has played a major role in making it an outstanding event. His presentation was excellent, really successful, motivating and interesting for the audience!»
Sophie Constantinou, Senior Conference Officer, IHM Conferences
«Markus is an intelligent and professional marketing consultant who gave our marketing function clear direction through a period of change. He learnt our business quickly, identifying and prioritising our needs. He is very energetic and has an engaging style and became a popular member of the Executive Team.»
Martin Eves, Global Head of HR, VERTU
«From our very first meeting, it was clear to me that Markus is one of those rare individuals whose combination of natural curiosity, energy, honesty, passion and vision totally befit his meteoric rise to a senior role at one of the world’s most respected brands. A great guy!»
Andrew Spalding, CEO, MSP
«Markus recently spoke at Forrester’s European Marketing Leadership forum, which I hosted and planned. He brought such an enthusiasm and intelligence to the stage – the audience was captivated. Additionally, in the short time that I’ve known Markus, I’ve been so impressed by his ability to combine strategic thinking with a deep knowledge of marketing operations and how to execute.»
Christine Overby, VP Digital & Practice Leader, Forrester
«I just wanted to send you a quick email to say a huge thank you for joining us at The Berkeley yesterday. Your presentation was well received by our audience and we have had some great feedback them with over half of participants giving you a very high score!»
Alice Mungall,Private Banking Project Manager, Owen James
«I thank you very much for your contribution to our Distribution Week last week in Brussels and am happy to tell you that your speech was ranked by the participants among the three best ones of the full event.»
Patrick Desmarès, CEO, EFMA

Workshops & Masterclasses

Getting You Ahead

Customized education with tangible outputs. Facilitated engagements to shape shared and aligned purpose, create vision, and embedding and aligning teams on brand strategy, culture and direction.

#Purpose #Vision #Culture #Brand #Marketing #Alignment

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Markus Kramer & Tofig Husein-zadeh

The Guiding Purpose Strategy

A Navigational Code for Growth. #Brands #Businesses #People

A unique blend of philosophical 21st-century reflection, experience and hands-on brand strategy frameworks: The Guiding Purpose Strategy is a book for the positive change-makers of tomorrow.

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Thinking

The Chinese car brands already in Europe? They are just the tip of the iceberg.

The Chinese car brands already in Europe? They are just the tip of the iceberg. Original Article German Original Article French Original Article English And for many, the hardest part is only just beginning. The challenge is no longer simply building a good car. When dozens of capable, affordable and genuinely well-built models arrive across […]

19 August, 2026

WHAT ROUTE 66 TEACHES US ABOUT BRANDS THAT LAST

A brand perspective on a hundred years of the Mother Road Route 66 turns a hundred in 2026. It was never designed as a symbol. It began as an argument over a number. A businessman from Oklahoma wanted the round 60 for his link from Chicago to the Pacific, Kentucky claimed it first, and 66 […]

05 August, 2026

The Luxury of Alignment

We live in an age of acceleration: Strategies are updated faster. Products are launched faster. Decisions are distributed across more teams, markets and technologies. AI promises to make almost everything faster still. More productivity hacks everywhere, yet we feel busier than ever. And there is a danger hidden inside all of this commotion: Brands and […]

23 July, 2026